A Record Made From Ice Plays Music
Indie band the shout out louds have released their latest single in a very limited edition 7-inch record that plays on ice. ‘blue ice’ is the first piece of music the group has released for the past three years and is the first single off the band0s upcoming, as-yet-untitled, full-length album. The unique frosty vinyl was created in collaboration with ad agency TBWA stockholm, and through experimentation, was created using distilled water to avoid bubbles in the tracks. the records can be spun on a regular turntable and rapidly diminish in quality once the melting process begins. A fab idea for great press coverage!
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